We’re Working to make Coachella Valley great!
Desert Sun Media Group doesn't just cover our community; we're a part of it. That's why we believe the role of The Desert Sun involves more than reporting the news. From raising funds that help at-risk children and families to sponsoring local events, our commitment is to improve areas where we live and work. In 2015, The Desert Sun has worked in partnership with different local organizations to support fundraising efforts aimed at making the Coachella Valley a better place to live and work.
The Desert Sun annually provides thousands of dollars and hundreds of hours of volunteer time to assist needy families and nonprofit organizations through two main channels:
Gannett Foundation: A philanthropic foundation sponsored by USA TODAY NETWORK, the Gannett Foundation supports non-profit activities in the Coachella Valley and other communities in which USA TODAY NETWORK does business. In 2014, the Gannett Foundation made grants and matching employee donations to non-profits for a total of nearly $6.1 million.
Make A Difference Day: Millions of people and many businesses come together on the fourth Saturday in October to participate in Make A Difference Day. It is the largest national day of helping others and is sponsored by Gannett’s USA WEEKEND and its carrier newspapers, including The Desert Sun. The Annual Palm Springs Tram Road Challenge 6k is the Coachella Valley’s contribution to Make A Difference Day. The Desert Sun partnered with Klein Clark Sports and encouraged valley residents to get up off the couch and start exercising, running, walking etc. with a goal of getting fit enough to enter the race. For those who are just are not fit enough to enter the race, we encourage them to sponsor a school kid to run on their behalf. This is an event that everyone can be a part of, bringing our community together with a common goal.
A key element is getting the word out and getting the whole valley involved. In preparation, The Desert Sun initiated a series of warm-up events called "Nine Cities, Nine Walks" which included Saturday morning walks/runs in all nine Coachella Valley cities and participants could obtain a "passport" that could be stamped at each city's event. In 2015 the event exceeded our wildest expectations with some 2,000 participants, a post-race breakfast and over $60,000 raised for programs supported by United Way of the Desert.