Digital Marketing Minute April 18th, 2016Every week we share trends and articles on digital marketing.
MOBILE VIDEO ADS
What’s the difference between a 10-second and 30-second ad?
By Marty Swant, AD WEEK
A new study conducted by IAB (with Millward Brown Digital and Tremor Video) shows that shorter mobile videos resonate more with millennials while older audiences lean toward longer spots.
TV AND MOVIES ON SMARTPHONES
New report shows discrepancy in adoption
Everyone watches videos on their smartphones right? A new study by 451 Research shows that while 24% watch TV or movies on their phones daily, 36% never have.
11 Smart Ways to Help Promote Your YouTube Channel
By Dara Fontein, HOOTSUITE
You spend a lot of time populating great content on your YouTube channel – but how many people are really seeing it? Here are some smart ways to promote your YouTube channel.