Digital Marketing Minute April 25th, 2016

Every week we share trends and articles on digital marketing. Posted on Monday, April 25 in Digital Trends.

Agreeing on the definition of value

Understanding What Customers Value

How do you define value? can you measure it? What are your products and services actually worth to customers? Remarkably few suppliers in business markets are able to answer those questions. And yet the ability to pinpoint the value of a product or service for one’s customer has never been more important.

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Customer Value Scorecard

What is the difference between efficiency and effectiveness marketing measures?


If you are one of those marketers who believe the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process-think again!  Understanding the difference between the two can help create a better set of measures for generating and assessing customer value!

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Customer Service

Have You Implemented These 3 Customer Service Trends shaping 2016

Customer service is critical part of creating customer, and, like all things, it is ever changing. To keep ahead of the curve, there are several key customer service trends making an impact this year. 

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