Digital Marketing Minute August 10th, 2015Every week we share trends and articles on digital marketing.
Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting
As more consumer are turning to mobile, geo-marketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy.
Email vs. Social Media Marketing: Which is Better?
Email marketing is often discussed as an alternative to social media marketing. However, Kimberly Morrison, freelance writer and editor with more than a decade of experience and topical expertise in business, technology, entrepreneurship and social media, says that modern marketing campaigns need to be more diverse to reach the broadest audience.
5 Ways to Make Your Online Ads More Clickable
We’ve all seen ads that grab our attention. But we’ve also seen ads that leave us speechless, wondering what the heck the advertiser was trying to accomplish. So how can you create text and banner ads on linkedIn that attract your target audience? It starts with writing effective headlines.