Digital Marketing Minute August 24th 2015

Every week we share trends and articles on digital marketing. Posted on Tuesday, September 1 in Digital Trends.

Target different clientsGmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

By Lindsay Kolowich,

Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices. In other words, there are a lot of boxes to check to make sure your emails look great to all of your recipients on all of their devices. Feeling overwhelmed? Don't let all the nuances between email clients and devices get you down. We're here to help you make sense of it all.

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Getting Started with Mobile Marketing

By Zach Heller,


It doesn’t take another blog post from me on the importance of mobile to convince you that it’s a topic critical to your marketing strategy. I hope not, at least. But for most people, the concept of mobile marketing is still a confusing one. It’s vague and broad. And even though I know that I need to be thinking mobile, I’m not totally sure what that means. When people talk about mobile marketing, they could be talking about any number of things.

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The Top 4 Basic SEO Principles That Increase Your Website Traffic 

By Deborah Mitchell,

The basic SEO principles that make a difference and increase any business's website traffic.

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