Digital Marketing Minute August 31st 2015

Every week we share trends and articles on digital marketing. Posted on Tuesday, September 1 in Digital Trends.

Content is King

Ad Budgets Increase Slightly, with Need for More Content

by Laurie Sullivan, Search Marketing Daily

Advertising budgets are rising -- but so are expectations, according to a study conducted by The CMO Club in partnership with IBM, which found that 57% of chief marketing officers who participated in the survey indicated their budgets would increase to some extent during the next two to three years.

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The User ExperienceUser Experience

What Marketing Can Learn from User Experience

by Sezgin Hergul, Marketing Profs

If you ask any User Experience Professional what the principles of their profession are, one of the first principles you’ll hear is “Know Your Users”

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Dig Into Your Best Customer Data

Dimensional Marketing: New Rules for the Digital Age

by Damon Waldron

Roughly 90% of companies say their sales and marketing team are not aligned. . Of those, nearly 40% say that disconnect prevents them from effectively closing deals.

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