Digital Marketing Minute August 3rd, 2015

Every week we share trends and articles on digital marketing. Posted on Monday, August 3 in Digital Trends.


Email Remains A Marketing Mainstay

Email is a marketing go to , however is it still effective? Natasha Smith, Senior Editor of Direct Marketing News, says that now that we're about midway through the year, it's a good time for marketers to get a gauge of the email landscape.

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Mobile: App  

App Engagement surpasses desktop in US: comScore

The United States, Canada and Britain are now mobile first – and increasingly mobile only - in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.

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People Using TV Levels Drop 6%

There are many choices in regards to advertising. One of the most popular channels is TV—but is it as effective as you think? Live TV PUT levels, which represent the percent of the Nielsen measure People Using TV, continues to drift lower.

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