Digital Marketing Minute February 8th 2016

Each generation has their own unique way of communicating and consuming media as marketers we need to understand these differences and develop a customized media mix. Posted on Tuesday, March 1 in Reaching The Right Audience.

Generation Marketing

Generation Gaps 

Let’s take look at our four generations, what makes them tick and how we can help you reach them with their own unique blend of media mix  

Generation Z:   

Born 1995-2025  

Ages 20+  

Gen Z’s are the grandchildren of Baby Boomers and are the youngest of all shoppers.   They are the only ones to be born entirely within the internet era, which is why its no surprise that Gen Z is all about social, so it’s a must when marketing this generation. 

Generation Y:  

Born 1977-1994  

Ages 21-38 

Also known as millennials and the children of baby boomers, grew up with computers and the fast growth of the internet, this means this generation are pros in looking for that perfect deal whether they are browsing in a store, shopping on the internet, facebook, Instagram, YouTube twitter you name it they have no problem satisfying their need for instant gratification.  When marketing to Gen Y’s a combination of print, digital and social is the way to go. 

Generation X:  

Born 1965-1976 

Ages 39-50 

This generation is now in their peak earning and buying years.  As they are raising their families, they have no time to waste and are constantly on the go.   So when marketing to these X’s delivering quick hits of information with a combination of mobile, tablet, desktop, email, and social is a must if you want to get their attention. 

Baby Boomers:  

Born 1946-1964  

Ages 51-69 

Baby boomers are the largest group within the generations and are in various life stages: some are empty or full nesters, while others are grandparents, single or married.  Overall Boomers are smart shoppers who prefer to spend their money wisely and have no problem finding the best deals.  So when reaching out to these Babies make sure to give them a great deal within a full media mix of print, digital and email will ensure you capture this group of savvy shoppers 

The Greatest Generation:  

Born prior to 1946 

Ages 69+ 

The oldest of the generations, they tend to be on stricter budgets, but are extremely loyal customers. I would not underestimate their use of the internet and social media as their children and grandchildren have introduced them to this new world of communications, many have smart phones and tablets and are not afraid to use them.   When reaching out to the Greatest Generation target them with discounted offers via print, digital and direct mail 

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