Digital Marketing Minute

Every week we share trends and articles on digital marketing. Posted on Monday, March 23 in Digital Trends.

WEEK OF MARCH 23, 2015


How Six Common Words Influence 1-to-1 Email Open Rates

By Ayaz Nanji, MarketingProfs

Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts? A  report based on data from an analysis of 6.4 million one-to-one emails sent by individuals through Gmail, Apple Mail, and Outlook reveals which words to use to drive open rates.

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The Latest PPC Trends: What You Need to Know

By Larry Alton, SEJ-Search Engine Journal

A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. A robust PPC strategy needs constant tweaking to be responsive to the rapidly changing market conditions. Those who are not keeping track of the service changes and industry developments may actually lose advertising market penetration over the coming year. Learn which trends to follow to get the most from PPC in 2015.

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Leveraging Linkedin the Right Way

Think Strategy Not Tactics to Generate More Leads with LinkedIn

By Kristina Jaramillo, Business to Community

Most companies on LinkedIn do not have a strategy. There’s no thought behind the connections they’re making and no thought on what happens after that connection is made.  How are they’re going to turn that prospect into a client? Learn 5 strategies for engaging on Linkedin.

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