Digital Marketing Minute for the Week of May 4th, 2015Every week we share trends and articles on digital marketing.
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Six Actionable Social Media Strategies from Successful Brands
by Liz Dennison, buffer social
Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.
How Native Advertising Confuses People, in Five Charts
by Lucia Moses, Digiday
Native advertising is one of the biggest — and more controversial — obsessions in media. The editorial-mimicking ad format, which is arguably not new at all but a modern spin on the advertorial, is still a small part of budgets for most advertisers. But 63 percent of ANA members said in a survey that they expected to increase their spending on native this year.
Four Online Marketing Metrics that Actually Matter
by Larry Kim
Which marketing metrics should we be focused on?