Digital Marketing Minute Week of November 30th, 2015

Every week we share trends and articles on digital marketing. Posted on Monday, November 30 in Digital Trends.

Consumer 

5 Ways to Create and Nurture Customer Loyalty 

TODAY’S CUSTOMERS EXPECT TO BE TREATED AS INDIVIDUALS. 

By Jenne Barbour 

Customers move now at a speed that is faster than ever. That speed, coupled with the breadth of options available to them and the constant barrage of marketing messages they’re pelted with 24/7, chip away at the customer relationship—or keep it from ever getting started.  

Without properly engaging new customers or strengthening one-to-one connections with current ones, relationships may never take hold. Or if they do, they could vanish in the blink of an eye. Although it may seem like customer loyalty is eroding in the current environment, it is actually just evolving.

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Advertising 

7 Game-Changing Marketing Trends To Tackle in 2016 

By Meaghan Moraes 

Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. 

So, what does this mean for competitive marketers that are already strategizing for 2016? Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon. Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016. 

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Social Media

The Do's and Don'ts of How to Use Facebook for Business 

By Ginny Soskey 

You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.  

Wouldn't it be nice to have a little pocket guide to navigating Facebook? 

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