Digital Marketing Minute Week of November 9th, 2015

Every week we share trends and articles on digital marketing. Posted on Monday, November 9 in Digital Trends.

CONTENT MARKETING 

Why User-Generated Content Should Drive Your Social Media 

by Brian Honigman, SproutSocial.com 
Content created by your community—otherwise known as user-generated content (or UGC)—can have a big impact. In fact, according to a study led by Ipsos MediaCT last year, user-generated content is 35% more memorable and 50% more trusted than other types of media and information. This is especially relevant if your brand operates multiple brick-and-mortar locations. From restaurant chains to retail outlets, it’s imperative to bring your community into the fold so that you can speak with a more localized voice. In doing so, you will be able to increase customer retention, spur audience engagement and gather valuable feedback on your products and services. 

 
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EMAIL MARKETING 

8 Subject-Line Secrets That Entice People to Read Your Email 

by Jacqueline Whitmore, Entrepreneur.com 

Crafting an effective email isn’t just about the text you deliver; it’s about getting people to open your email and read your message. According to the Email Statistics Report, on a worldwide average, people sent and received 191.4 emails per day in 2014. With this many messages coming in constantly, it's no wonder many people won’t take the time to read all their email messages. They might read only a small portion of a message or headline, scanning for relevance before moving on to the next one. The words you choose for your email subject line have a big impact on whether someone opens and reads your message. Use these tips to make your subject line more compelling. 

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SEO 

How to Teach Yourself SEO in 30 Days 

by Siobhan McGinty, HubSpot.com 


Search engine optimization is complicated. For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right.However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. While this post won't turn you into an SEO pro overnight, we promise it's full of resources that will make your life as a digital marketer just a little bit easier. 
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