Digital Marketing Minute January 18th, 2016

Every week we share trends and articles on digital marketing. Posted on Wednesday, January 20 in Digital Trends.

TOP Apps of 2015 

Nielsen: Top Apps of 2015 Dominated By Facebook, Google & Apple 

By Greg Sterling, MarketingLand.com 

Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies: Facebook, Google and Apple. Nielsen also said that smartphone penetration grew to 80 percent in the US at the end of the third quarter. The most recent comScore data show penetration at roughly 78 percent. On the Nielsen list, the top two mobile apps of 2015 were Facebook and YouTube. Number three was Facebook Messenger. After that are four Google apps: search, Play, Maps and Gmail. 

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SOCIAL MEDIA 

The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites 

By Lindsay Kolowich, Hubspot.com 

Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So … When’s the best time to post content to social media? 

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EMAIL 

Goodbye Spam, Hello Inbox: 9 Ways to Fix Your Email Marketing Strategy 

By Ben Oren, SearchEngineJournal.com 

As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and quick to execute. You can’t miss! Oh, but you can. As many as 84% of all emails are labeled as spam, or just as detrimentally, deleted. Not all emails achieve the result they set out to, and too often, it’s because of easily avoidable mistakes that are far too common. 

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