Digital Marketing Minute July 6th, 2016

Every week we share trends and articles on digital marketing. Posted on Friday, July 10 in Digital Trends.

Facebook News Feed Algorith Change: Factoring in Actions Taken on Videos

by Justin Lafferty, Adweek.com

How often do you engage with videos? In the next few weeks Facebook will take into account another algorithm change, taking into account actions taken on video.

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Twitter to Advertisers: Viewability on Autoplay Videos – Or It’s Free!

by Justin Lafferty, Adweek.com

Unless a promoted video is 100% viewable and has been watched for at least 3 seconds, Twitter will not charge advertisers for the view. Is 100% view ability the future?

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Five Ways to Use Location-Based Marketing Right Now

by JD Nyland, Adobe Analytics

Understand more about a user’s location provides valuable insight into intent. If users are standing near a retail location, they may be expressing interest in your brand. The opportunity to engage users at such a critical time is what makes location-based marketing so exciting.

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