Digital Marketing Minute May 9th 2016

Every week we share trends and articles on digital marketing. Posted on Monday, May 9 in Digital Trends.

SEO

SEO for Local Businesses in 2016: Key Trends and Tips

By Saijo George (Guest Author), JeffBullas.com
Search Engines play an important role in the buying decision. In fact, 81% of shoppers research online before making a major purchase decision. Here are four SEO trends every local business should keep in mind.

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MOBILE

Siri Inventors Create Viv, Aim To Perfect, Personalize Conversational Search

By Laurie Sullivan, MediaPoast / Search Marketing Daily

Apple is planning to release the next version of Siri, Viv. Utilizing the latest in AI technology, Viv will be able to further expand personal assistance options through artificial intelligence.

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VOICE SEARCH

How Voice Search Will Change Digital Marketing — For the Better

By Purna Virgi, MOZ


As more consumers start to rely on voice assisted options to find their online content, what is the implication for search behaviors and trends? How can we prepare for these differences?

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