Digital Marketing Minute Week of April 6th, 2015

Every week we share trends and articles on digital marketing. Posted on Tuesday, April 14 in Digital Trends.


Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native

Columnist Rob Rasko asserts that differentiating between "native" and "in-feed" ads is key to delivering a true premium ad product that's worth a higher price.

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Mall developer Starwood offers time-sensitive mobile deals to build traffic

Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.

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How Millennials Get News: Inside the habits of America’s first digital generation

Social media and mobile play a large role in millennial news consumption. 94% of those surveyed own smartphones. The average Millennial gets 74% of her news from online sources.

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