Digital Marketing Minute Week of April 6th, 2015Every week we share trends and articles on digital marketing.
Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Columnist Rob Rasko asserts that differentiating between "native" and "in-feed" ads is key to delivering a true premium ad product that's worth a higher price.
Mall developer Starwood offers time-sensitive mobile deals to build traffic
Starwood Retail Partners is bringing an in-mall mobile application that offers consumers immediate deals to 10 mall properties throughout the United States to drive more transactions at bricks-and-mortar stores.
How Millennials Get News: Inside the habits of America’s first digital generation
Social media and mobile play a large role in millennial news consumption. 94% of those surveyed own smartphones. The average Millennial gets 74% of her news from online sources.