Digital Marketing Minute Week of August 17th,2015

Every week we share trends and articles on digital marketing. Posted on Monday, August 17 in Digital Trends.

Native Advertising

The Science Behind Why Native Ads Work [Infographic]

Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do, according to the following Sharethrough and Column Five infographic.

Here's a look at the science behind native ad engagement.

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What Motivates Millennials to Work and Shop [Infographic]

Millennials make up 25% of the US population and will make up 75% of the workforce by 2025, according to the redpepper infographic.

So, before you engage this valuable demographic, make sure you understand what drives them.

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Scannable print ads make resurgence as mobile users eschew QR codes

With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.

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