Digital Marketing Minute Week of June 1, 2015

This week we share the impressive growth of mobile video and how the use of mobile devices has pushed the audience for newspaper digital content to new heights. Posted on Monday, June 1 in Digital Trends.

MOBILE

Mobile Video's Growing Audience Lures Advertiser Investment

by eMarketer
The growth of the mobile video audience is impressive. eMarketer expects the number of smartphone video viewers in 2014 to hit nearly 87 million, or more than one-quarter of the total US population. Mobile is the most personal connected device that people have.

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SOCIAL MEDIA MARKETING

22 Social Media Marketing Solutions for Small Businesses

by Sara Angeles, BusinessNewsDaily
Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Businesses can take on a more strategic, relationship-building approach with these 19 social media marketing solutions.

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Digital Audience

by Jim Conaghan, Newspaper Association of America

The use of mobile devices—smartphones and tablets—has pushed the audience for newspaper digital content to new height over the past year. The number of these adults using mobile exclusively for newspaper digital content rose 73% from January 2014 to January 2015, adding up to more than 68 million unique visitors.

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