Digital Marketing Minute Week of November 16th, 2015

Every week we share trends and articles on digital marketing. Posted on Monday, November 23 in Digital Trends.

Social Advertising

facebook video advertisingSee the First 360-Degree Video Ads on Facebook

"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?

Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos -- and ads -- to Apple's iPhones and iPads.

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Social Media

5 B2B Social Media Hacks to Increase Click Through Rates

Social media is one of the most effective content promotion tools, allowing B2B marketers to drive their prospects’ attention to their website. But in order to do that, social media posts need to be engaging. Find out the 5 Hacks to increasing your click through rates.

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Advertising

Billboard advertising

Google Tests DoubleClick Ads For Billboards

Taking customization to a new level. Google has been testing billboards that serve ads based on weather, travel information and local sports. Would you consider serving dynamic creative on billboards to help resonate your message?

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