Digital Marketing Minute Week of November 23rd, 2015

Every week we share trends and articles on digital marketing. Posted on Monday, November 23 in Digital Trends.

Mobile

Identifying the Micro-Moments Within the Customer JourneyMobile

Think With Google

Mobile is changing how brands communicate with customers—from the way they identify key moments of opportunity to how they create a great user experience. Google's VP of Marketing, Lisa Gevelber, spoke with McKinsey's David Edelman about micro-moments and how they fit into the customer journey.

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Search Marketing

Yahoo Introduces Product Ads For Search And Display With Major Retailers

Laurie Sullivan, MediaPost SearchMarketingDaily

Kohl's, Wayfair, and Overstock are among the retailers piloting Yahoo's new ad format, Product Ads, which serve in search and display on mobile, tablet and desktop devices, with native ads to come soon, according to a Yahoo spokesperson.

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Search Marketing

Google Brings TrueView, Shopping Videos To AdWords In Time For The Holidays

Laurie Sullivan, MediaPost SearchMarketingDaily

Google’s holiday cheer comes wrapped in two new ad shopping video formats in AdWords. On Monday the company released TrueView for Shopping and Shopping ads on YouTube.

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