Digital Marketing Minute Week of October 5th, 2015

Every week we share trends and articles on digital marketing. Posted on Tuesday, October 13 in Digital Trends.

Social Media 

YouTube is Now a Place Where You Can Shop 


YouTube used to be for cat videos, but soon you’ll be able to watch it, buy the cat and kitty litter too. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. 

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Increasing Sales 

5 Tips on Using Site Search to Boost Sales 

By Joe Keenan 

The power of search extends beyond Google, Bing, Yahoo and other search engines to your website. Site-side search is a critical component in online retailers’ efforts to reduce abandonments, provide a better shopper experience and improve conversion rates. 

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Online Marketing 

Winning In-Store Begins Online 

The explosive growth of e-commerce, largely powered by mobile and social technologies, is eviscerating traditional retail models, leaving many well-established retailers and brands struggling to remain relevant to today’s shoppers. A relatively common retail misconception is that “since all or the clear majority of my sales occur in-store, I don’t really need to worry about online.” 

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