Digital Marketing Minute Week of October 5th, 2015Every week we share trends and articles on digital marketing.
YouTube is Now a Place Where You Can Shop
YouTube used to be for cat videos, but soon you’ll be able to watch it, buy the cat and kitty litter too. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit.
5 Tips on Using Site Search to Boost Sales
By Joe Keenan
The power of search extends beyond Google, Bing, Yahoo and other search engines to your website. Site-side search is a critical component in online retailers’ efforts to reduce abandonments, provide a better shopper experience and improve conversion rates.
Winning In-Store Begins Online
The explosive growth of e-commerce, largely powered by mobile and social technologies, is eviscerating traditional retail models, leaving many well-established retailers and brands struggling to remain relevant to today’s shoppers. A relatively common retail misconception is that “since all or the clear majority of my sales occur in-store, I don’t really need to worry about online.”