Digital Marketing Minute Week of September 14th, 2015Every week we share trends and articles on digital marketing.
What Marketers Need to Know From Today's Apple Event
Apple held its annual developers event [September 9th] in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.
MOBILE NATIVE VIDEO
Mobile-First Native Video Ads Drive Lift
Purpose-built native video ads actually do work.
A study released today measuring the effectiveness of mobile-first native video ads by Opera Mediaworks and comScore shows the extra effort is worth it. When measured against comScore’s mobile norms, the ads drove significant lift across key upper- and lower-funnel brand metrics.
Facebook’s Way Past Friends – It Wants to Be Your Whole World
Facebook doesn’t just want to be a social network. It wants to be your world.