Digital Marketing Minute Week of September 14th, 2015

Every week we share trends and articles on digital marketing. Posted on Monday, September 28 in Digital Trends.



What Marketers Need to Know From Today's Apple Event

Apple held its annual developers event [September 9th] in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch. 

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Mobile-First Native Video Ads Drive Lift

Purpose-built native video ads actually do work.

A study released today measuring the effectiveness of mobile-first native video ads by Opera Mediaworks and comScore shows the extra effort is worth it. When measured against comScore’s mobile norms, the ads drove significant lift across key upper- and lower-funnel brand metrics.

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Facebook’s Way Past Friends – It Wants to Be Your Whole World

Facebook doesn’t just want to be a social network. It wants to be your world. 

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