Digital Marketing Minute Week of September 7th, 2015Every week we share trends and articles on digital marketing.
Mobile Video Is The Future Of Mobile Advertising
Reports show that mobile advertising is growing over 65% in the last year and is only increasing, becoming a billion dollar industry. Find out popular trends and how to participate in mobile video.
MOBILE VERSUS SOCIAL
Mobile ads prove more click-worthy than social sharing buttons: report
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
53pc of marketers expect to shift majority of ad spend to mobile
The usage of mobile in consumer behavior is a continual upward trend, and as more technology is introduced it is likely to proceed, now becoming an essential aspect of modern life. Marketers are becoming more confident in dedicating significant effort to mobile advertising, as traditional ad formats are becoming less relevant.