Digital Marketing Minute Week of October 12th, 2015Every week we share trends and articles on digital marketing.
Facebook and Instagram Control Majority of Social Ad Revenue
Lauren Johnson, AdWeek
New directional data shows that Facebook and Instagram alone control over two-thirds of all social ad revenue spending this year. Combined, estimates say their ad businesses have grown by 42% since 2014 with Instagram projected for 149% growth in 2016. When planning your SMB spend for next year, are these social channels part of your marketing mix? They should be.
5 Holiday Shopping Trends to Watch in 2015
By Think With Google
The holiday shopping season is here and seasonal music will be heard in the air in malls in a matter of weeks. Is your business ready? The sales register is already ringing according to they trends the Google research and data team has checked twice. Time to get your business in the game.
Google to Use Email Addresses for Targeting
By Tim Peterson
To directly reach consumers, capturing their email address is more important than ever. Does your web site or landing page do this well?
If you've ever searched for a product on Google, you see adjacent ads adjacent from companies looking to make you their customer. Soon, you'll likely see more ads from companies that already count you as a customer, and not only when you're searching on Google.