Marketing Minute Week of July 13th, 2015Every week we share trends and articles on digital marketing.
Boosting Purchase Intent With Native Advertising?
Native advertising is booming. EMarketer projects $4 billion in U.S.native ad spending for 2015 while Business Insider forecasts $8 billion. If we meet in the middle, that is a $6 billion market and more of the travel sector should join this party. Yes, we have seen some early adopters embrace native like Marriott, Virgin Atlantic and JetBlue but we should see many others in 2015 and into 2016 as roughly two-thirds of marketers plan to increase their native budgets this year.
Can Facebook challenge YouTube’s dominance on mobile video?
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
Social Media Is The GO-TO For Small Business Marketers
Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some social media trends gaining momentum, as well as some surprising stalls, writes Suzanne Delzio.