A lifestyle magazine targeted to a new wave of hip Gen-Xers and affluent Baby Boomer. Desert Magazine encourages thoughtful living, from sustainable dining and entertaining to eco conscious design, fashion and beauty. Living responsibly no longer means sacrificing sophistication, style or comfort, and Desert Magazine helps show readers the way. The people who compromise our community are most important to us. Get to know the movers, shakers and creative makers across the Coachella Valley. In each issue find a fun mixture of personality profiles, food + drink, outdoors + adventure, local travel, design + style, and more.
Desert Magazine readers are both men (45%) and women (55%), have an average household income of over $79,000 and represent all age groups (25% are <40 years old; 21% are ages 40-59 and 54% are ages 60+).
Because Desert Magazine is delivered to home subscribers (at least 40,000 households) of The Desert Sun one Sunday a month, it benefits from The Desert Sun's unparalleled reach in the Coachella Valley.
Approximately 57,000 people report they read Desert Magazine (at least one issue in past 6 months).
Source: Scarborough Palm Springs Custom Study 2016