It's in the Bag

Yesterday we had a phenomenal day...and I would say 70% of all the customers came in with one of our coupon ads ... either from the Monday Wrapper program, the monthly coupon book or our Desert Magazine coupon. On an ongoing basis, we are finding out consistently that couponing in The Desert Sun is a great vehicle with high payback ratio as well as a real traffic generator.
- Chuck Weisbart, It's...In the Bag!

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